YUAN DONG                              

fbzhr@126.com                                                              

Education                                                            

2003.09-2005.06        Huazhong University of Science & Technology

Business Administration                                      Master

1993.09-1997.06         Hubei University   Enterprise Management                 Bachelor

Working Experience                                                      

2005.09-Now                 Beijing Normal University Zhuhai                      Lecturer

Courses Offered                                                        

Management of Franchising Business Units / Introduction to Franchising / Retailing /

Service Marketing / Designing & Construction of Franchising System

Research Area                                                        

Franchising / Retailing

Research Papers/Projects                                                      

Authored Book:

1.Management of Franchising Business Units, Renmin University of China, 2014

2. Introduction to Franchising，Renmin University of China, 2014

Published Papers:

1.Analysis of the Cause of Mode of Franchise--Based on Matching Ability of Resource and Market.East China Economic Management.2010(6).

2. Exploration on the Innovative Mode of Applied Undergraduate Talents Training in Business Administration:Taking Guangdong Province B University as Example.Proceedings of 2017 4^th ICMIBI International Conference on Training,Education and Management.201(4).

3.Role of Commercial Franchising in Solving the Employment Problem in China.2017 6^th EEM Conference on Education Science and Social Science.2017(6).

Research Projects:

Characteristic specialized construction of franchising management，2010-2014，(Funded by Beijing Normal University, Zhuhai)